How To Find Out What Keywords A Website Is Using

How many times did you face this? You're searching for the RIGHT keywords for the article, checking keywords difficulty, all while because other on-folio SEO stuff, but… Competitors overrank your website in SERP the other mean solar day! Practise they know those magic keywords? They evidently don't.

And then, how do you know that? It'southward simple! Just look at the keywords they've used. How to search for the keywords on a webpage? How to find the proper keyword placement? How to notice out whether your competitors use sorceries or know the about prominent SEO secret? In this article, nosotros're going to tell you how to find keywords on a webpage. We hope these methods will definitely help yous to work on your content and outrank your competitors.

How to Find Specific Words On a Webpage: Nuts

Let'due south say you don't want to search for a group of related keywords or you already know some keywords, and you'd like to see the keyword density on a detail webpage. How can y'all do that?

Press Ctrl+F (Windows) or ⌘ Command+F (Mac)
Blazon the word in the search field to detect it on a webpage.
Check the keyword presence and/or the number of keywords (density) on a page.

The results would look similar this:

Y'all can refer to this method whenever yous desire to notice specific words on a webpage. However, if you're going to find a group of keywords or a keyphrase, yous may need to use some other tools for that.

Website's Search Bar

According to SEJ, over 40% of users consider the search bar every bit the most important characteristic on the website. This website keyword research tool allows you to detect a lot of heady and diverse info virtually competitors.

Usually, it's located in the upper right corner of the page, and the search itself is straightforward: y'all fill in a term and click "Enter". In this case, the results depend on the panel settings: some are express to titles scanning, others are looking for a query in blogs. Y'all'll accept to spend a few minutes navigating the menus to detect the needed phrases.

Another affair, if y'all're looking for keywords on a website where the search panel assumes autocomplete with the desired department pick, e.g., used in Amazon.

To expect up keywords on a website more accurately, utilize facets. You can prepare pre-facets before starting the research when choosing a category. So if nosotros need women's T-shirts, then it's obvious they can be found in Women'due south Mode.

Post-facets are filters that yous apply to a certain query, allowing you to narrow research to just a few items.

Google "Site:" Search Command

To track the keywords used on the website pages, utilize the "Site:" search command. In the Chrome search box, enter site:domain.com "search term". Please annotation that there is no space after the colon, but the phrase is enclosed in quotation marks. The last ane helps to find exact matches in keywords on a website.

View Page Source

To find out which keywords a website is using, examine a page's HTML source. That is a helpful tool designed not only for web admins but too for SEOs. In Google Chrome, right-click within the page and select "View Page Source," or printing Ctrl+U. By making a search for tags, yous'll sympathise which keywords your competitors are applying on a definite webpage. To do this, apply the combination Ctrl+F:

<title> is the title of the folio description and is the mode Google displays a website in listings. Typically, this offer contains the main keywords that the folio is ranking for.
<meta name = "description"> appears below the championship tag in SERP results, but it's not a ranking agent. Regardless, most websites include competitive phrases that bulldoze conversions.
<meta name = "keywords"> is used to keep track of the keywords that the page is targeting. Although this tag is considered obsolete, many websites don't utilize it. Thus, roll the dice and try your luck.

How to Search For a Keyword On a Webpage

If yous don't want to use complex SEO tools like Ahrefs, SEMRush, or similar, merely you demand to perform good enquiry on your competitor'southward keywords, there are solutions for you. Below yous'll find out how to search for keywords on a page without any paid tools.

1. Keyword Density Checker by SmallSEOTools

Hither is a simple solution - keyword density checker. If you'd like to know which keywords appear on a webpage, you need to insert the link in the search field and check the density:

Thus, yous'll observe the height keywords on a page, including the championship and description. Additionally, you lot can cheque 2-3-four-words combinations. About lx-70% of them would be your potential keywords.

IM Ninjas Keyword Tool

And here is some other i similar solution, recommended by one of the top SEO's - Nathan Gotch. It'south called Internet Marketing Ninjas Keyword Tool. Every bit yous need to know how to search for a keyword on a webpage, this tool gives you lot a correct answer:

Well done, Ninjas! At present everybody knows our keywords.

You lot can exercise this in the aforementioned mode, just put the URL in the search box, press the "Ninja Check" button, and get the virtually extensive results.

3. Ahrefs

Correct, nosotros've told you before that yous tin become without these PRO tools and still be capable of performing a good search. However, if you desire to become more than information nearly keywords the page is ranked for, you tin can use a trial version of Ahrefs (it's only 7$ per week). This tool helps you to observe valuable keyword opportunities that you could employ to outrank your competitors.

Just paste the URL in the search bar and check organic keywords. We bet you lot'll find a lot of SEO gems:

SEO Centro Analyzer

Last but not to the lowest degree, this is another excellent tool that allows you to make URL assay and run across the keywords on a webpage.

The SEO Checker analyzes the title, description, H1-H6 tags, their correct filling, and if they are relevant to the webpage'southward content. Besides, this software checks the content amount and if all content files actually exist and can be loaded.

Unfortunately, this service doesn't work at the moment. Perhaps, sooner or later, you tin still use information technology.

The SEO Checker analyzes the title, clarification, H1-H6 tags, their correct filling, and their relation with the content from the web page. Also, they expect at the size of all the content, and if all content files can exist loaded and exist.

v. Google AdWords Keyword Planner

GKP is a complimentary musical instrument that can exist practical fifty-fifty if y'all don't take a Google AdWords account: click on Get to Keyword Planner → Experienced with Google Ads? → Create an account without a campaign → Confirm your business information → Explore your business relationship

In the correct upper corner, click Tools → Switch to expert way. Follow the link for the Keyword Planner. Are you lot still wondering how to find keywords on a page? First, enter words, phrases, or URLs related to your manufacture. By the way, you can fill in up to x seed keywords and URLs in the search field simultaneously. Alternatively, start scanning the words directly on your competitor's site.

TIP: terms ideas should requite you a grasp of your rivals' goals. Utilize the effective keywords group to form a list.

In the Forecast section, analyze the expected corporeality of clicks, impressions, price, CTR, and CPC for each proposal.

A significant drawback of this instrument is the large range of the average search volume per year. You lot can prepare information technology and also effectively rails keywords ranking by using the SpySERP tool.

6. Screaming Frog

Screaming Frog is a crawler that scans a site for errors by extracting information and auditing common SEO issues.

One of the tool'southward options is to search for a keyword on a website. Thus, go to the Configuration tab, choose the Custom → Search → Add phrase. This path involves analyzing the target website for your search query.

Whatever SEO-focused competitor is trying to drive traffic and increment the popularity of the internal links on important pages. Find them in the Internal tab past the Inlinks column and filter the results from highest to everyman.

In the External tab, search for the URL of the primary domain — sort Inlinks to examine which pages are linked nearly often.

To consider all the anchor text, click on the Majority Export → All Ballast Text tab. Next, clarify the Meta Keywords tab.

Conclusion

An excellent beginning to any SEO activity starts with ideas for creating new competitive keywords. To exercise this:

Use the set of tools that allows you to explore your competitors' site: the search box, page HTML, and "site:" command.
Check terms density in SmallSEOTools and utilise the full potential of Ahrefs, SEO Centro Analyzer, Google AdWords Keyword Planner, and IM Ninjas.
Recognize your competitors' secret strategies with Screaming Frog.

We hope that you know now how to search for the keywords on a webpage. Find your way to check which keywords would make a perfect fit for your website.

If you have any questions or comments, nosotros'd love to hear from you!